Al Thuraya Consultancy is a security company that helps businesses thrive in challenging geopolitical environments. Unlike their competitors who fly in teams with little local knowledge, Al Thuraya’s staff live and work in the regions they serve across Africa and the Middle East. Their established relationships and understanding of culture allow them to create smoother, more mutually beneficial operations—for both clients and the communities they work in.
Most consultancies in this space rely on fear-based marketing—armoured cars, drones, and worst-case scenarios. Al Thuraya wanted to do the opposite: a brand built on warmth and humanity that doesn't tap into people’s fears but tantalises their sense of adventure and opportunity.
