Cambridge Energy builds prefabricated, modular solar trackers designed for rapid deployment. The genius of their product isn’t in the solar panels themselves, but in the rig that supports them—making them easy to transport, install and reuse. Their unique system brings solar power to small scale projects and challenging locations.
Designing for engineers meant embracing their way of thinking. Cambridge Energy’s team was engaged in the process, allowing me to build a brand where engineering and design reflect each other.
The logo mark references the Mathematical Bridge on the Cambridge campus—an elegant feat of engineering that relies on a perfectly even distribution of forces, requiring no screws, bolts, or soldering to hold the bridge together. The same strict adherence to geometry carries through the entire identity, never putting style ahead of clarity and function. More than just a visual system, the brand mirrors the way Cambridge Energy builds: efficient, structured, and smart.
