DeepIntent is a healthcare advertising platform that helps pharmaceutical brands reach patients and healthcare professionals. Their previous brand centred on integrity — privacy-safe and precise. But the company was ready for an update that introduced more warmth and personality.
The visual system is built around a set of modular block shapes that can be arranged into patterns, diagrams, and creative layouts. Paired with a fresh colour palette and custom iconography, the brand is flexible enough to be dialled up or down — from data-heavy performance reports to splashy signage at events.