Firestarter is a branding agency that helps small businesses create knockout brands that magnetically attract the right customers. Their clients are often solo entrepreneurs or hyper-local businesses that have survived on word of mouth but are ready to take the next step into proper marketing.
Most agencies shy away from maximalism— but making a splash is what Firestarter is all about. And with a world-class creative team in-house, I knew a bold, complex brand would be handled with good taste. I built a massive suite of resources, including illustrations, icons, textures, photography, vibrant colours, bold type— and even a flamingo named Flelvis. The challenge? Bringing all these elements together into a brand that instantly conveys what it’s like to work with Firestarter: energising, bold, and oozing with personality.
So, how much is too much?
It’s branding, not brain surgery. You don’t have to work with the most serious people to create seriously good brands.
