P&A provides cleaning and maintenance services for commercial spaces in London. A family business since 1984, its reputation is built on decades of reliability — quietly ensuring that hospitality and retail brands uphold their own standards day after day. Now under the leadership of the next generation, P&A sought a rebrand to reflect its ambition to serve higher-end spaces — without sacrificing its greatest asset: a sterling reputation.
My assignment was to modernise the logo while preserving the brand’s heritage and then apply the identity across all touchpoints, from marketing materials and uniforms to van livery and office signage. The new identity is timeless, understated, and personally approved by the original founders, Pepe and Ana.
